Brands

As a strategist and copywriter, I work with brands on positioning, identity, brand and voice.

BRANDING

Google Gemini - Positioning, launch strategy

THOROPASS - name, voice, Positioning, creative direction

Splash Sports - Creative Direction

GOOGLE AI - POSITIONING AND STRATEGY, PALM API

Thingtesting - Positioning and site copy

Nova Credit - brand and positioning, Competitive Analysis, Strategy, Voice, Site Copy

Upperquad - Positioning and site copy

Silicon Valley Angel - Strategy and web copy for an updated brand

Vacation - Marketing collateral and packaging copy

EDITORIAL

Google - Managing Editor, OPEN Creative PROJECT 2023

Facebook - Writer, Topics & Trends Report for 2019 and 2020

Facebook Data For Good - Site copy and reporting on Facebook’s humanitarian work in

Grey Horse - Monthly newsletter for a feminist communications firm

Editorial for BBC STUDIOS (ENGIE / AWS, QUICKBOOKS), WIRED (PaRK PLACE TECHNOLOGIES), Quartz, Adobe, and others

COPY

Klarna - Product copy

The Age of AI: And Our Human Future - Site copy for the book by Eric Schmidt